THIS BOOK USES THE TERM " CORPORATE" STRATEGY FOR TWO MAIN REASONS. FIRST BECAUSE IS CONCERNED WITH STRATEGY AND STRATEGIC DECISIONS IN ALL TYPES OF ORGANISATION- SMALL AND LARGE, COMMERCIAL ENTERP…
A class-tested approach to Strategy for Strategic Management and Business Policy courses Wheelen and Hunger’s class-tested approach to teaching Strategy is brought into sharper focus with a ne…
The functional activities of logistics are crucial for a firm to meet customer needs, particularly in an increasingly global and complex business environment. However, the basic premises of ‘Stop…